Singyasa is a new style of Yoga that links movement with sound. Singyasa nurtures self-care and healing through a holistic wellness practice based upon vocalisations and movements of the body in a collective, group environment.
We were engaged by the team to develop a brand identity that reflects the welcoming, empowering and nurturing, personality of the brand.
This process included evolving all elements of the company’s visual identity including logo, typography, colour palette, imagery, website design and marketing collateral.
We focused on the concept of balance. The invisible line between two opposing forces. Balance is crucial to the yogic philosophy, self care and an enriching life. It is not fixed, requires mindfulness, is intangible and enigmatic.