All ideas streamlined into a single flow of creativity. Smiltė.

LA offices
About project

A self-directed quarterly fashion and lifestyle magazine influenced by psychologist Mihaly Csikszentmihalyi’s studies on the psychological state of ‘Flow’’, it’s positive effect on wellbeing and relationship to creativity.


Csikszentmihalyi discovered that people find genuine satisfaction during a state of consciousness called flow. In this state they are completely absorbed in an activity, particularly an activity that involves their creative abilities. Happiness is not a fixed state but can be developed as we learn to achieve flow in our lives.


Each edition of Odyssey aims to break down some of the fundamental concepts surrounding the achievement of flow into digestible pieces for it’ s target demographic of inner-city creatives. These concepts are discussed candidly with emerging and established local talent, showcasing prevalent content and insightful approaches to some of the more meaningful aspects of life. 


This ‘True Self’ issue examines the concepts of the Authentic self and Self determination. Featuring Artists Claudia Nicholson and Helen Proctor, Tattoo Artist Ben Doukakis, Musician Andy Golledge, Skateboarder Joshua Butler + many more legends! 



Creative Direction

  • Art Direction
  • Branding and identity
  • Graphic design
  • Fashion Styling
  • Photography
  • Retouching
  • copy writing
  • Interviewing
  • Editing
  • (The whole kit and kaboodle!)