All ideas streamlined into a single flow of creativity. Smiltė.

LA offices

Illume is a multidisciplinary design studio with a focus on branding, graphic design + creative direction.

We collaborate with well intentioned brands, big and small, to engage, inform and inspire their audiences by exercising our voracious curiosity, multi-disciplinary approach and outright dedication to generate unique, responsive and considered outcomes across a broad range of mediums.

Illume is led by Kirrilee Phillips, an established Sydney designer with extensive experience in the fashion, lifestyle and hospitality industries and a sincere passion for positive social impact through design.

Branding + Identity

There’s a lot to be said about authenticity. To cut through a noisy marketplace and reach your savvy audience, your brand needs to find it’s unique aesthetic. We love guiding brands new and old on this journey and manifesting their new-found voice into a beautiful, professional and cohesive identity.

  • Logo design
  • Brand guidelines
  • Re-branding
  • Creative direction
  • Business naming
Graphic Design

We create fresh, well branded and creative designs across a whole swag of collateral – both print and digital. We’ll liaise with the printer/supplier, help you choose the right paper stock or substrate and organise delivery.

  • Business cards, stationery + merchandise
  • Poster, flyers + brochures
  • Magazines, look books + editorial design
  • EDMs + social media content
  • Menus, loyalty cards + packaging
  • Websites, web banners + digital ads
  • Album artwork + Digital art
  • Invitations
  • Signage
Social Media

Your social media presence is a pretty big deal. For most, it’s the first interaction your audience will have with your brand. We can help you nail your online image.

  • Creative direction
  • Tone of voice
  • Post curation
  • Avatars and header images
  • Product styling
  • Branded posts
Styling + Creative Direction

Creative direction is not just what you’re saying, but how you say it. It’s the subtle nuances that can imbue your product, service, event or space with emotion and cultural relevance. Connecting you to your audience. We’ll help you develop the big picture and then use strategy to break that vision down into your desired deliverables.

  • Concept development
  • Content
  • Campaign creative
  • Brand identity
  • Graphic design
  • Art direction
  • Social media strategy + curation
  • Interior, fashion, product + event styling
  • Audio + visual curation
Conscious Design

Design for positive social impact is our raison d’être and through these projects we embrace the opportunity to design with heart and help make the world a better place. Whether you’re a socially-engaged business/start-up or an individual with a one-off event idea, it’s always an honour to help get these projects off the ground and into the community. We know funds can be tight, and are happy to discuss affordable options for your project.

  • Branding + Identity
  • Graphic design
  • Social media
  • Creative direction
  • Environment design
Environment Design

Bring your brand to life. From brand activation, to colour specifying, we love creating unique and inspiring environments that are imbued with your brand’s personality.

  • Brand activation
  • Styling
  • Colour specifying
  • Visual merchandising
  • Window displays
  • Custom murals + installations
  • Tents, stalls + signage
  • Pop-ups
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